Make your business easier to understand
If people can't understand what you do, when and where you do it, who you help, or why they should choose you, we’ll help make the message clearer.
Helping Maine businesses become easier to find, understand, and choose
If your business is not receiving the calls, inquiries, or customer confidence it should, Lightkeeper helps you see what is getting in the way and what to fix first.
Based in Midcoast Maine, we help owner-led and growing businesses find the leaks in their customer journey and revenue follow-up.
Empowering businesses to grow smarter and faster through strategic insight and data-driven action.
What we help you fix
Help more customers find you
We look at how your business shows up online, where visibility may be weak, and what practical steps can help more of the right people discover you, even while you're out of the shop.
Know what is working and what to fix next
We help you make sense of the basics: where inquiries seem to come from, what your website is doing well, and which improvements deserve attention first.
About Lightkeeper
The goal is not just a better website. It is helping more people understand your business, trust what they see, and feel ready to call, book, visit, or buy.
Lightkeeper is run by Brian P. Russell in Thomaston, Maine. I help businesses make sense of scattered marketing systems, unclear customer journeys, and underperforming digital channels.
I live and work in Midcoast Maine. This is home. Lightkeeper exists to help good businesses see what customers see, fix what is getting in the way, and turn online attention into real-world action.
Professional recommendations
Trusted for clear thinking, practical action, and measurable growth.
Before Lightkeeper, Brian helped growth teams, founders, and client organizations make sense of scattered marketing systems, unclear customer journeys, and underperforming digital channels.
“Hard work, integrity, knowledge, and great results.”
Former client
“He pairs deep tactical and channel expertise with an intrinsic understanding of customer motivations and pain points.”
Former colleague
“‘Ask Brian’ is something I find myself saying all the time.”
Former teammate
Professional recommendations for Brian P. Russell, founder of Lightkeeper.
Partnered with businesses in...
- Professional services
- Local services
- E-commerce
- Creative & communications
- SaaS startups
- Education & learning
Collaborations with these companies:
Website + Growth Review
For established Maine businesses whose website, messaging, or digital presence may be holding back calls, inquiries, or steady customer interest.
$1,950/project
What's included:
- Website and message review
- Local visibility review
- Trust and credibility check
- Contact form, phone link, and next-step review
- Simple review of what you know about where business is coming from
- Priority checklist of what to fix first
- Review meeting to talk through the findings and next steps
Dedicated Project Days
For businesses that want focused help fixing one important thing without jumping into a monthly commitment.
$2,400/2-day block
What's included:
- Two dedicated workdays reserved for your business
- One clear priority from the Review
- Website page updates or message improvements
- Better calls to action and contact paths
- Trust and credibility improvements
- Basic tracking setup so you can see what is working
- Local visibility improvements
- Clear summary of what was done and what should come next
Local Growth Partnership
For Maine businesses that want steady help making their website and online presence bring in more of the right customers over time.
$3,000/month
What's included:
- Monthly priority planning
- Two reserved workdays each month
- Website and message improvements
- Local visibility support
- Better contact paths and inquiry tracking
- Plain-English review of what is working
- Coordination with your team or vendors
- Ongoing guidance as search and AI change how people find local businesses
- 5% of each monthly engagement is set aside to support local youth mentorship (Trekkers.org)
🤝 Not sure where to start?
Marketing is full of jargon—and your business isn’t a one-size-fits-all template. Let’s chat to uncover where the best opportunities are and see how we can work together.
Looking for someone to shine a light on your way forward?
I'll help you find your way—rooted in clarity, driven by results. Reach out below and let’s light the way forward.