Smart tools for teams who want to grow with clarity
Free, practical, and built for founders who care about trust and traction. Have an idea or want to collaborate? Let’s talk.
The Trust Test: A self-reflection tool for founders & marketing teams
This tool helps you assess how trust shows up in your business—internally and externally. It’s a guided reflection designed to help founders and small teams identify gaps in communication, decision-making, and client relationships. Use it to uncover where your messaging, policies, or leadership practices may be unintentionally eroding trust—and where you’re already doing things right.
Start A/B testing free with this GTM recipe
A/B testing doesn’t have to be expensive or complicated. This free Google Tag Manager (GTM) recipe lets you run simple, no-code experiments using tools you already have—like GA4 or Looker Studio. It’s ideal for early-stage teams who want to start testing headlines, layouts, or calls to action without investing in a full-featured testing platform.
Microsoft Clarity - Omni-Event Companion
This lightweight companion tag enhances Microsoft Clarity by labeling key visitor interactions—like button clicks, form activity, downloads, and external link clicks—directly within session recordings. By tagging these meaningful events in real time, it makes it easier to filter, segment, and study user behavior later. It’s especially valuable for early-stage teams who want sharper insight without expensive tooling, helping them spot patterns, identify friction points, and make smarter design and messaging decisions.