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Free tools to see what may be worth fixing first

Lightkeeper tools help Maine business owners make clearer decisions before spending more time or money on marketing, events, websites, vendors, or software.

Use these free resources to check where customers may be getting stuck, what an event needs to be worthwhile, whether your website is available when people need it, and whether better visibility, trust, contact paths, or follow-up could pay for themselves.

 

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Spend less guesswork.

Before your next commitment, use one of these simple starting points to see what may deserve attention first.

Lightkeeper Site Watch

Your website may be the first place customers check before they call, visit, book, or buy.

Lightkeeper can lightly watch your main website URL and send a note if it appears unreachable, then another when it is reachable again.

Start a free watch

Event ROI Calculator

Before you sponsor an event, book a booth, buy a fundraiser ad, or commit staff time, estimate the real cost, minimum useful outcome, and follow-up needed to make it worthwhile.



Check the ROI

Business Value Check

Estimate how many additional customers, orders, jobs, bookings, or repeat visits would make Lightkeeper worth exploring.

See your payback point before sharing your results.

Start the value check

Free Visibility Audit

Get a practical one-page review of how customers find, trust, and contact your business.

Complete this form and you'll get one thing hurting conversions, one missed opportunity, and one quick win.

Request a free audit
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The Trust Test

A practical reflection tool for seeing whether your business gives customers enough confidence to call, book, visit, or buy. Use it to spot gaps in clarity, proof, policies, follow-up, and customer experience.

Explore the Trust Test
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Simple Website Testing

A/B testing doesn’t have to be expensive or complicated. This free Google Tag Manager (GTM) recipe lets you run simple, no-code experiments using tools you already have—like GA4 or Looker Studio. It’s ideal for businesses that want to compare headlines, layouts, or calls to action before changing a page.​

Get the GTM A/B testing recipe
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Customer Behavior Tracking: Omni-Event Companion for Microsoft Clarity

This lightweight companion tag enhances Microsoft Clarity by labeling key visitor interactions—like button clicks, form activity, downloads, and external link clicks—directly within session recordings. By tagging these meaningful events in real time, it makes it easier to filter, segment, and study user behavior later. It’s especially valuable for early-stage teams who want sharper insight without expensive tooling, helping them spot patterns, identify friction points, and make smarter design and messaging decisions.

Get the script
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Use the tools, then choose the next practical step.

The goal is not to collect more reports. The goal is to make better decisions about where customers may be getting stuck and what would be worth improving first.

If a tool shows a possible gap in visibility, trust, contact, follow-up, or customer value, Lightkeeper can help you decide whether it is a quick fix, a focused review, or something to leave alone for now.

Start a practical conversation